• Engaging Physicians
    in the 21st Century
  • Why Physicians Love
    Print Journals
  • Dr. Sindhu Johnson:
    Paper vs Online


In this section you will find easy access to the industry ad guidelines, related links, publication details, industry studies, videos and presentations courtesy of the CPS.



View all resources


In this section you will find easy access to industry studies such as the 2012 PMB Medical Media Study and the findings by Regina K on Engaging Physicians and more…



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The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP), in consultation with Canada's Research-Based Pharmaceutical Companies (Rx&D).

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In this section you will find the Editiorial Overview, Rate Card, Mechanical Specifications and Circulation Statement for all of our publications.





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Key Readership Findings

  • 16% increase in physician readership
  • 94% reach of all physicians
  • 94% reach of physicians who don’t see reps
  • 92% reach of young physicians

Source:
Print Measurement Bureau/MMS 2012


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Top Line Info from AAR

(PDF 0.413 MB)


Top 3 Advertised Drug Classes

  • Analgesics/Narcotics
  • Diabetes Diagnosis and Therapy
  • Analgesics/Non-Narcotics

Top 3 Advertised Products

  • Oxyneo
  • Vimovo
  • Twynsta

View Top 10

Stable readership, engaging, and valued
Whether it be to catch up, stay in-tune, read peer POVs, medical magazines remain the « go to » place for physicians. Mobile and busy, medical magazines branching out on other platforms give physicians different access options suited to their lifestyle.

Maria Spensieri
Vice-Présidente, Directrice Média - KBSP

More Testimonials


Member Companies

  • - Canadian Medical Association
  • - Canadian Urological Association
  • - The College of Family Physicians of Canada
  • - Healthcare Media Partners Inc.
  • - JLS Media
  • - Keith Communications Inc.
  • - Parkhurst Publishing
  • - Pulsus Group
  • - Rogers Healthcare Group
  • - STA Communications