Key Readership Findings
- 16% increase in physician readership
- 94% reach of all physicians
- 94% reach of physicians who don’t see reps
- 92% reach of young physicians
Print Measurement Bureau/MMS 2012
Top Line Info from AAR
(PDF 0.413 MB)
Top 3 Advertised Drug Classes
- Diabetes Diagnosis and Therapy
Top 3 Advertised Products
View Top 10
Stable readership, engaging, and valued
Whether it be to catch up, stay in-tune, read peer POVs, medical magazines remain the « go to » place for physicians. Mobile and busy, medical magazines branching out on other platforms give physicians different access options suited to their lifestyle.
Vice-Présidente, Directrice Média - KBSP
- - Canadian Medical Association
- - The College of Family Physicians of Canada
- - Healthcare Media Partners Inc.
- - JLS Media
- - Keith Communications Inc.
- - Parkhurst Publishing
- - Pulsus Group
- - Rogers Healthcare Group
- - STA Communications