In this section you will find easy access to the industry ad guidelines, related links, publication details, industry studies and the Yellow pages courtesy of the CPS.



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In this section you will find easy access to industry studies such as the 2012 PMB Medical Media Study and the findings by Regina K on Engaging Physicians and more…



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The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP), in consultation with Canada's Research-Based Pharmaceutical Companies (Rx&D).

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In this section you will find the Editiorial Overview, Rate Card, Mechanical Specifications and Circulation Statement for all of our publications.





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Key Readership Findings

  • 16% increase in physician readership
  • 94% reach of all physicians
  • 94% reach of physicians who don’t see reps
  • 92% reach of young physicians

Source:
Print Measurement Bureau/MMS 2012


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Top Line Info from AAR

(PDF 0.413 MB)


Top 3 Advertised Drug Classes

  • Analgesics/Narcotics
  • Diabetes Diagnosis and Therapy
  • Analgesics/Non-Narcotics

Top 3 Advertised Products

  • Oxyneo
  • Vimovo
  • Twynsta

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Stable readership, engaging, and valued
Whether it be to catch up, stay in-tune, read peer POVs, medical magazines remain the « go to » place for physicians. Mobile and busy, medical magazines branching out on other platforms give physicians different access options suited to their lifestyle.

Maria Spensieri
Vice-Présidente, Directrice Média - KBSP

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Member Companies

  • - Canadian Medical Association
  • - The College of Family Physicians of Canada
  • - Healthcare Media Partners Inc.
  • - JLS Media
  • - Keith Communications Inc.
  • - Parkhurst Publishing
  • - Pulsus Group
  • - Rogers Healthcare Group
  • - STA Communications